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Latest Articles

B2B SaaS Sales Ops: Automated Lead-to-Customer Tracking for 5 Reps and €950K ARR
When the COO of this fast-growing B2B SaaS company first called me, I could hear the tension in his voice. The company had…

The Hidden €131K Loss: A European Logistics Company’s Data Analysis Story
How I uncovered profit leaks, optimized routes, and transformed chaos into clarity using Power BI and strategic analysis The Challenge: When Success Hides Serious Problems…

Generative AI in BI 2025: How AI is Transforming Power BI and Business Intelligence
In 2025, generative AI (GenAI) is changing the field of business intelligence (BI). Modern BI tools are no longer just static dashboards and manual reports,…

From Google Sheets to Power BI: Building a Scalable Sales Funnel Dashboard
This is how I transformed a chaotic spreadsheet into a clean, automated BI system that tracks revenue, conversion rates, and reps performance in…

Databricks vs Snowflake: A Comprehensive BI Tools Showdown
In this article I will deep into the two leading cloud data platforms: Databricks and Snowflake, by examining what they are, their core…

Crafting the IBM HR Dashboard: From Data to Design
This is the third part of a 3 parts project, you can find the full project here. In the third part of the…